Philips Romania launched at the beginning of December 2009 an online platform, The Philips Relaxation Institute, which for the first time completes the national yearly promo taking place in-store.

The site is built around the idea of relaxation, associating the Philips products with various, funny relaxation techniques and inviting the users to test the level of relaxation they need.

Crazy Graphics! Cool Concept! Playful experience!

The users' journey is very simple and intuitive, taking them through a series of questions to test their level of stress. Depending on the level they achieved during the tests, they are given a "prescription" to help them relax. The release form is the final step, confirming the user is officially in the lucky draw for 100 Philips products.

Another component was a secondary contest on twitter, asking users to post a funny relaxation advice in order to win a prize.

The campaign also gathered a few hundred people in a dedicated facebook page.

The site was promoted on sites such as facebook, hi5, conquiztador, konkurs.ro, apropo tv, yahoo.

At the end of the campaign, the promo had 7500 eligible participants in the lucky draw!