Create an engaging campaign featuring the Philips Shavers.

Since the 360 campaign was all about nice legs and winning nice designer shoes we thought of teleporting the users into a Modern Cinderella story which will let them hunt the shoes and win them in the end of the race.

Users would solve different entertaining clues and gather as many shoes as possible in order to register for the contests’ lucky draw.

Additionally users would learn new info about the products and their features.